Are you Proactive or Reactive with your seller?
Reactive:
Your seller calls you first. Your seller calls you for fliers, calls you for updates on showings, and calls you if you are going to do a price drop. They also call you to see what is going on. You tell them Im sorry ive just been busy, the market is crazy and Ill get back to you right away.
(What do they end up thinking? That they have to babysit you!)
The Loan officer that is reactive:
You call the loan officer and ask them if they have appraiser...the loan officer is hard to get a hold of, you are constantly calling them and asking them if its in underwriting if docs are available, etc.
(What do you end up thinking? That you have to babysit the loan officer.)
Proactive:
You call your seller weekly. You or someone at your office calls them twice a week, once at the beginning and once at the end of the week, asking them if they have plenty of fliers. You call them weekly and go over briefly feedback/email it to them. You give them a timeline of when you are going to "have a pitstop" (we call it a pit stop because this is when you bring your car into the pitstop to refuel change tires etc. We explain in order to win the race you have to do the same with their home. Pitstop means new pricing or fix up items or different marketing. )
(What does your seller end up thinking? Wow...my agent is on the ball.)
The loan officer that is proactive:
Calls you weekly gives you an update of where the loan is. You never have to call the loan officer for an update or to see when you will close.
What do you think? Sweet...my loan officer is on the ball.
Who do you like better? You love the loan officer that is proactive.
Who does your client like better? They love the agent who is proactive.
Make people love you! Be Proactive!
