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By Dave Robison

Dave Robison is one of Utah’s most accomplished and trusted real estate professionals, having sold over 3,400 homes in just over 26 years.

Get the Most from Your Home Sale. Start with a casual chat to craft a plan as unique as your home’s story. Book a Call

Two homes, same neighborhood, similar layout. One had a fully fenced yard, the other one didn’t. So which one do you think sold for more?

The one without the fence. That was my listing. We sold it in less than a month for 8% more than the home that took almost three months to sell.

Here’s what happened.

A nearly identical home in the same area had been on the market for close to three months. It had something my listing didn’t, a fully fenced backyard. On paper, that home should have had the advantage. But it sat, and it eventually sold for less than what we got for our listing, a home without the fence, in less than a month.

So what was the difference? It wasn’t the house. The homes were comparable. It wasn’t the yard. Theirs was actually better. The difference was the strategy.

“Speed isn't luck. It's preparation.”

The best home doesn’t always win. The best-positioned home does. You can have a nicer yard, better finishes, a bigger lot, but if the pricing, marketing, and positioning are off, the home with fewer features and a better strategy will outsell you every time.

Speed isn’t luck. It’s preparation. Selling in less than a month while a comparable home sits for three isn’t a coincidence. It’s the result of knowing exactly how to price, when to launch, and how to create demand from the right buyers. After 26 years and over 3,000 homes sold, that’s what I bring to the table. That’s The Utah Dave Way.

If your home has been sitting on the market, if you’re about to list and want to make sure the strategy is right from day one, or if you just want to know what your home’s worth, call me at 801-966-4000 or visit utahdave.com.

Let’s talk about what The Utah Dave Way can do for your home.

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